Have you ever made a fear-based business decision? What would your marketing look like if you spoke only from and to the authentic self?
In this soulful springtime episode, we talk about the beauty of co-creation, authentic marketing, and what it really means to lead from your genius zone.
Inspired by a conversation with IFS practitioner and life coach Andrea Tessier, this chat is all about releasing fear-driven “pain point” marketing, reconnecting to your authentic self, and making business decisions from calm, grounded conviction, not panic or pressure.
- Aha Moment with Andrea Tessier
- Entrepreneurship as Self-Development on Crack
- Fear-Driven vs. Authentic-Self Marketing
- The Cost of a Fear-Based Decision
- Tools for Pattern Interrupt & Self-Connection
- A big behind-the-scenes update
- Authentic Marketing Challenge
Whether you’re an entrepreneur, creative, or soulful human trying to stay aligned while you grow, this episode will meet you right where you are.
Mentioned in This Episode
Check out Andrea Tessier Master Life Coach and IFS Practitioner at the following links and stay tuned for her ep coming up here in 2 weeks!
🔗 Connect with Andrea on Insta @andreatessiercoaching
🔗 Subscribe to Andrea's YT channel
🔗 Tune in to Parts Work and Copywriting - Andrea on Sam Garcia's podcast
🔥 CLOSING DOWN SALE - BURN BABY BURN 🔥
→ 50% off all signature programs and digital products including GSPOT, BOOK BLUEPRINT, PAID and ROAR use code BURNBABY50 at checkout
→ 25% off coaching intensives (half and full day) enter code BURNBABY25 at checkout
🔸 WHAT'S NEXT🔸
🔥 Inside ROAR Live (On Demand) you’ll get the full toolkit: four simple, yet powerful somatic practices to regulate your nervous system, a deep dive into your unique Freedom Frequency, and a clear path to leaning into the learned limitations as a way of self-reclamation and liberation.
💥 Plus, you’ll see how Human Design overlays onto this system — so your voice, visibility, and vibration are anchored in your true energetic blueprint, not someone else’s formula.
Start here:
👉 Grab ROAR Live (Instant Access, On Demand) for $33
👉 Do the Anti Entrepreneur Quiz
👉 Join Kylie's 12 month long immersion into Voice, Visibility and Vibration for Rebel Entrepreneurs REVOLUTION Roar
• Check our GSPOT: Where Genius, Truth + Legacy collide.
• Learn about 1:1 Voice + Visibility Mentorships + Intensives here.
🛒 Explore the store — packed with resources + programs to help you unleash your voice, visibility, storytelling, magnetism, Human Design power, and unapologetic truth… no matter how wild, witchy, or woo woo you are.
S6E12: The Antidote to Pain Point Marketing - Marketing from your Authentic Self
Hello. Hello. Hello [00:01:00] friends. Welcome back to the podcast. It is a beautiful spring day where I am, so I hope wherever you are, you are enjoying gorgeous weather. It never ceases to amaze me though. Because all of my friends in the northern hemisphere, of course, are snuggling in and starting the baked apples and the soups and the delicious casseroles, and here I am, like stripping off and going to the beach.
So anyway, wherever you are. Welcome. Welcome. Today I wanted to share a little aha adjustment of the soul. I call them chiropractic adjustments of the soul that I had recently when I was talking with. Beautiful. Andrea Tessier, who is a friend of mine, an IFS practitioner, master life coach, she'll be actually on as a guest in about two weeks time, so keep your ears tuned for that.
And Andrea had come into my ROAR Revolution group. I love to have visiting practitioners who I. Know, like, and trust and have worked with just to share their own modality, their own ways [00:02:00] of thinking about things, their own perspectives, because I'm very, very aware that, you know, I'm only one person and the ability to.
Fold in other people with their expertise and also for the ladies inside of my circles to share and support each other with their own medicine is really part of this beautiful co-creation, which I am obsessed with. That's why I'm always talking about co-creation because. Yeah, it's a magical thing. I always trust the perfect fit of people come together in circle for any offer that I have.
And this has been no different. So when Andrea came, she was sharing about entrepreneurship through the lens of this internal family systems, and she said so many cool things that I wrote down on sticky notes and had all over my desk at the time. And one of the things that we got to talking to was this concept of when.
Most of the internet markets to people, they're doing that awful [00:03:00] pain point marketing where you're saying, you know, if you don't have this will be the cost, et cetera. And it is it's a very specific flavor, right. From a sales psychology perspective. Yes, it may work. But for me and lots of other heart-centered, disruptive, rebel entrepreneurs, we don't wanna play the game.
Right? And Andrea said something and I was like, whoa, hang on a minute, hang on a minute, hang on a minute. Say that again. And she's like, because when we are marketing, if we are not marketing to that person's authentic self. Now for a little bit of background, if you don't know, um, internal family systems.
The concept of in internal family systems, is that just like in a family system, if you think about, you know. Parents, kids, siblings, et cetera. There is a way of those people interacting in ways that kind of keep the system in balance, no matter how chaotic that [00:04:00] balance might appear from the outside.
Right? And the same can be said for our internal system. So our internal family system is about the different parts of us that might say, oh, I really. I've got this big party to go to. A part of me is really looking forward to it and a part of me is like, ah, you know, I don't know, it's a lot of work. Or I don't really like that many people, or whatever the story is.
And so a lot of us use the language of parts work, but don't realize that that's what we are actually using. So the other concept in family Internal Family Systems is that. There is wounded exile, so small, um, smaller, younger parts of us that have experienced some painful experience. And that might be Big T trauma.
It might be little T trauma, it might be anything in between. And. They have formed in the system, these protectors and sometimes managers that actually are trying to kind of run interference between the world and that wounded part [00:05:00] to make sure that it doesn't experience the pain that it experienced.
That felt very uncomfortable. So we develop these parts of ourselves that, they try and protect us before something happens or. After, which is more what's called a firefighter. And when we are in business, and you know, we've talked about this before on the show, entrepreneurship is self-development on crack, it is on steroids.
You'll never get a wilder more intense ride for self-development and. When we are actually in our self energy, so S with S with a capital S self with a capital S, which is that authentic part of us that. You know, if you think about it, like in internal family systems, they have the eight Cs. So if you think about feeling centered and calm and courageous, curious, um, so it's a very opposite of when our parts come out to play where they might [00:06:00] be distracting or procrastinating or getting angry or.
You know, binge eating or drinking wine every afternoon because you can't stand the pressure of entrepreneurship. So all of those are not authentic self energy anyway, in the end, Andrea said this thing about if we are marketing to someone's parts, as in the protectors, the ones that are driven by fear, the ones that are driven to protect us.
Then that is creating a very specific energy in our businesses, right? So when we can actually sit back from that and market not only from our self energy, but also speaking to the person that you are wanting to attract into whatever offer that you have open when you're speaking to their authentic self energy.
That's a whole different dynamic. So if you just feel that in your body, I'm not [00:07:00] marketing to you saying I wanna actually activate the part of you that is afraid that your business won't be successful, that you won't make enough money to stay as an entrepreneur, that you won't work with a, the, um, you know, soulmate clients.
So it's all about lack, lack, right? Versus if I'm in my authentic self and I'm really clear on what I bring to the world, what my genius zone is, and I am, and this is why I often talk to clients about fuck yes, conviction. Because if you don't have an offer suite that is full of what I would like to call, fuck yes conviction products where you are like, you'd be crazy not to do this.
Like, and not from a fear creating perspective, but from a of course you wanna do this, this is like. Literally the best thing that I've ever created, and I've seen the transformation and I am so, so solid and grounded in my self energy to know that if it's a good fit for you, it will speak directly to your [00:08:00] soul.
It will resonate and you'll be a yes. And I don't have to grip, or grasp or grind or you know, do. Grabby kind of marketing that you can see on the internet sometimes. And, you know, I, I've been really, really sitting in reflection also of about, I think probably about this time last year, it was in November sometime I made a really bad mistake.
Um, and I, if I'm really honest, actually it wasn't, sorry, it wasn't November, it would've been December. 'cause it was after scene. Scene ran the 15th or 25th of November last year, and it was after that. So anyway, around about this time last year, I made a really bad business decision. And when I look back, you know, hindsight's a beautiful thing, right?
But when I look back and when I really own my own part in that bad decision because yes the. Program I signed up [00:09:00] for was misrepresented. Um, it was very full of high, high pipe and then you got in there and no substance. All of those things are true. And also there was a part of me that. Was not believing that I had what it took to go to the next level of my business because I'd just been on the back of this massive, massive wave of expansion.
And sometimes when we expand really quickly, you know, we get to this outer limit and our system just goes and shrinks back in again. And with hindsight, I can see that's what was happening. I had an active part of me in fear saying, I don't know whether I can do this the next, you know, that was a fluke.
Excuse me. What if I can't do it again? You know, I really need to be like expanding. It was all very, very growth oriented, which there's not no problem with growth oriented, but it was driven by a fear. I can really, really, really feel viscerally. [00:10:00] The energy I'm in now and the energy I was in then.
And I feel like I am much more often. I mean, no one is, no one has this like one and done like, but I feel much more like I'm in my authentic self energy much more of the time. Whereas that decision was made with a part of me active that was like. You can't do this by yourself. Someone else has to have the answers.
There's someone external to you. And I also brought into the coaching coaches to coach, coaches pyramid that says, I'd said that wrong. But anyway, whatever. That says that there is something broken with you and you need this program and you need to spend a shit ton of money to actually get access to the answer.
So it's funny that Andrea and I were having this conversation in this beautiful circle of ladies that I have, uh, now called The Revolution, and I just had that Yeah. Chiropractic adjustment. I was like, oh, yes. Number one, this year I [00:11:00] have mastered the art of sitting in my own genius zone and being very unapologetic about who I am, what I offer, what I don't love, and therefore don't offer anymore.
And I can see that this time last year, there was a part of me activated that was directly spoken to by that marketing that was talking to the fear. And I just wanna posit a question for you guys. If, number one, have you ever made a decision in your business to invest in something out of fear, and then two months, three months, six months down the track realize that, oh wow, I actually made this decision from a place that was not my authentic self.
Maybe you don't use that language, but you've had that realization in your life. Huh? There I go again. There I go again. But also, my second thing is when you are marketing your own business, what would change about the way that you talk about yourself, your work, your [00:12:00] genius, your services, your fuck yes.
Office. If you were marketing direct directly from your authentic self, calm, grounded, curious, compassionate. I never remember all eight of these. Anyway centered what would happen if you marketed from that place and you only spoke to the authentic self in that person, and I would like to suggest that what would happen is that the flavor of your marketing would change from the whole concept that the coaching world is built on, which is you are somehow broken and you need fixing.
You will be stuck or wrong or still wherever you are at this before state without this solution. And instead of that being the backbone of our marketing, actually speaking to the, you are a [00:13:00] sovereign, amazing, magnificent human being, and you will know if I'm talking directly to your authentic self, you will know.
Whether this program, this offer, this coaching relationship will actually help you to access something that you honestly cannot access in your authentic self. I guess it's a really long way of saying
it would be so much more respectful of yourself and your potential clients and your work in the world if you went out there. Without any need or fear or doubt running the show. And I guess that's where, if you're listening to that going great, that's, um, completely impossible because I'm an entrepreneur and I'm in fear a lot of the time.
I would say find yourself a tool or a multiple, you know, set of tools in your [00:14:00] toolbox where you can actually pattern interrupt. When the fear turns up. So we all have patterns. We all have parts that will come online when they're triggered by a particular thing. The growth in entrepreneurship and also in just being a human comes from being able to interrupt the patterns that are these very familiar.
You know, we used to call them the yellow slippery dips in another program that I was running. Very familiar patterns, but if you can pattern interrupt that and be like, hello, beautiful part. And the other thing that was really strong for me in Andrea's session, these parts really want to communicate with us and yet a lot of what we are kind of taught about behavior change is like.
You know, that's a bad part of us, or it's something that we need to overcome or push down, or it needs to be, dealt [00:15:00] with. And I'm like the whole language behind parts work and the way that I work with clients is these parts are showing up because they want attention. And the more that we can make friends with them, the more that we can be gentle, the more that we can tend to them and be like, Hey buddy, you are like, what do you want me to know?
The thing that blew all of the revolutionaries minds the other day was the fact that these parts were so ready to speak with us, so ready to give answers. Now, of course, in a group situation, we weren't, dealing directly with a very, very big part of the system as very strong, or was, you know, tangled in trauma or whatever.
Of course not. But even the simple process that we did in a group. Where we ask one of those parts to kind of come forward and hang out for a bit. They are so ready. They are so ready. So get yourself some tools. If it is IFS I'll put the links for Andrea down below this [00:16:00] episode. Um, as I said, Andrea will be on in a couple of weeks time.
She's just such a beautiful human, so knowledgeable about parts work. Um, and I know. That she is just about to run a couple of, um, workshops, et cetera. So if you're new to parts work, you might wanna check that out. The other thing that I highly recommend is if you don't already use something like tapping in your day to day as an entrepreneur, and I do mean day to day.
When I said that to a client the other day, she's like, you don't really mean though day to day, do you? I'm like, yes, I absolutely mean day to day. Because here's the thing. These tools are great at pattern interrupting when there is something up in the system. But what's even better is you are working with specially somatic based tools like EFT.
You're working with them so often that you are actually expanding your capacity to feel, to be in emotion, to know that you've got this, that you can [00:17:00] hold it. So we don't wait until the emotion is like. Fully triggered and the part is out to play and things are feeling very, very chaotic. And disrupted.
We work with those parts every day because this is about building a relationship, right? So if you don't already have one of those tools please. Find them for yourself. You are a magnificent human being. You have gifts inside of you, which I call genius, that the world needs that your soulmate clients need.
You deserve a business that is sustainable. That means nourishes you as much as it nourishes your clients, brings in beautiful income in overflow, in exchange for the gift you bring to the world. Your business can be, yes, it's this, giant rollercoaster of like self-development, but it can be the gateway to you accessing all of this [00:18:00] beauty and abundance and satisfaction and contribution and connection and collaboration, and it only will happen if we can just let the system calm down enough for that authentic you to come out to play.
And that means that if you don't already have these tools, you need to go get them. So check out IFS with Andrea. If you're new to tapping, you might look, wanna look out? Look out for Unapologetic, which is my new coach in your back pocket. Oh my goodness. I'm so happy to have sent this out in the world.
I'm just getting some beautiful, beautiful feedback saying, oh my God, Kylie, I have forgotten. How effective tapping is. So people that have tapped before, but you know, with a lot of us, like I resist this sort of work as well. And I feel like that's another episode in its own. Maybe that's the next episode I will share with you.
How good are you willing to allow this to get? But yeah, just leaning into something like tapping that's very easy and it's accessible. And particularly with [00:19:00] something like Unapologetic, which steps you through suggested tapping scripts, which are. Specifically designed with your specific visibility block in mind.
So if what's coming up is a fear around being seen, speaking your truth, marketing yourself, offering your genius to the world, unapologetic would be a beautiful place to start. And the feedback I'm getting back, oh, it took me a long time to birth that little bot baby, but far out the feedback. And the rapport that she's creating in the world is just magical.
And at the moment, I should say, I have just made a crazy decision in the last 10 days as I want to do, um, that we are shifting my entire business from one platform to another. I have been, um, disgruntled about some of the things that. Were represented in the platform that I was with, and it is very important to me to do business with people that have the same [00:20:00] value system, and particularly when I'm working with disruptors, rebels and revolutionaries, and particularly with what is going on in many parts of the world, um, I was just feeling very much so that that current software was out of alignment.
And so I found by absolute kismet. I have just joined a human design certification with Lina Fs, which I'm excited as hell about, and she's on this platform called Ivory. And Ivory is two Australian ladies, moms. With really amazing corporate backgrounds that have joined together to put an all in one platform together.
Um, it is built on go high level, so if you're familiar with that, you'll know kind of the functionality it has. But this has got beautiful templates and as soon as I saw Anna Alina's site and her membership site and how beautiful and spacious it was and how easy it was to get around, which [00:21:00] is not the current, you know, situation in my own client portal and membership side, it's, it's. A bit clunky in functionality. I was just like, I need to talk to these ladies. And I had a sales call and I was like, I'm all in. So it's a huge job. Oh my goodness. It's a huge job. Uh, the reality of the huge job is starting to set in, but the good thing for you guys is that I'm actually having a closing down sale, as in closing down the portal, not closing down my business.
Obviously. And um, yeah, so everything on my store page is 50% off and my intensives, my full day and half day intensives are 25% off. So, uh, you can use the Intensivess anytime for the next three months. So you just need to, yeah, book and pay. And there's payment plans. So if you've been. On the edge of wanting to work with me one-on-one or you are looking at digital products like Unapologetic that I just spoke about.
They are all 50% off at the moment. I dunno when the sale will end because I have no idea how long it will [00:22:00] take me to move everything over. Um, but I would say you've got maybe a couple of weeks. So anyway, that is it from me friends. Uh, please do yourself. Beautiful favor. Ah, of just noticing where you are in your marketing, whether you do have parts coming out to play, whether you are specifically, pain point marketing, which is very much speaking to the fear in someone else and just sitting with the, I don't know, the integrity of that are you comfortable running your business with that value system?
And if you are, that's cool. I personally don't believe that we need to do that. I believe that. The authentic self in me can talk to the authentic self in you and that you are a sovereign being who can make decisions about whether what I'm offering is something that is a good fit for you or not.
And we don't have to bring fear and parts and I don't know. Pain point marketing. It just, it makes me feel like I've got a voodoo doll. [00:23:00] Anyway. All right, my friends. That is it from me. I will see you next time. Have a beautiful day. I'll put all the links for the sale and Andrea down below.
[00:24:00]
Comments